If God is a DJ, Moses was definitely a copywriter - too much wondering through desert gets you to Israel, as it did with its people.Glumesc, e un slogan bun.
Oricum, in materie de umor negru, israelienii raman englezii Orientului Mijlociu: pe site-ul de turism al Ministerului de resort din Israel, gasesc cateva ad-lines hand picked pentru o tara in care turistul traieste cu frica statziilor de autobuz care sar in aer:
Israel. Taking You Higher.
Israel. It's Happening Now.
sau
A streetcar named Jerusalem.
... poate ca e unul dintre acele lucruri care par a fi facute la misto, pentru turistii arabi, la fel ca asta:
Israel. No one belongs here more than you.
...
Breaking News, 14 Dec. 2006
The Israeli government is developing a branding campaign that will use traditional and "new" media outreach to the US and Europe to put a "human face" on a country generally associated with war.
Articol in PR Week, via Weekly Wire.
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